Networking in finance is one of those things that everyone knows they should do, but few people actually enjoy. The idea of walking into a room full of strangers, making small talk, and trying to forge meaningful professional connections can feel uncomfortable and even forced.
For many, networking feels like an unnatural skill, especially in an industry driven by data, analysis, and problemsolving rather than relationship building. But whether you love it or loathe it, networking is a crucial part of building a successful finance career. From landing new opportunities to staying ahead of industry trends, who you know can often be just as important as what you know.
So why does networking in finance feel so awkward? More importantly, how can you make it feel more natural and effective?
Why Does Networking in Finance Feel Uncomfortable?
One of the biggest reasons networking in finance feels awkward is that the industry tends to attract highly analytical, results-driven people. Many finance professionals prefer deep, structured discussions rather than casual small talk. While some careers rely on relationship-building from day one, finance is often more focused on technical skills, problem-solving, and execution—making social interactions outside of work tasks feel unnatural.
On top of that, networking can sometimes feel transactional. Because finance is a high stakes, competitive industry, conversations can come across as focused on career advancement rather than genuine connection. Many professionals worry they’re either coming across as self serving or, conversely, that they have nothing valuable to offer, which leads to hesitation in reaching out or engaging in industry events.
How to Make Networking in Finance Feel More Natural
While networking might never feel effortless, it can become easier and more effective with the right approach. The key is shifting your mindset from “networking to get ahead” to “networking to build long-term professional relationships.”
Think of Networking as Relationship Building, Not Transactions
Instead of viewing networking as something you do when you need a favour, think of it as an opportunity to learn from and connect with like minded professionals. Approach conversations with curiosity rather than focusing on what you can get out of them.
Rather than worrying about making an immediate impression, focus on genuine interactions. Ask thoughtful questions, share insights, and look for ways to add value to conversations. Networking feels more natural and less pressured when you focus on building relationships rather than collecting contacts.
Find Networking Opportunities That Suit Your Strengths
Not every networking event will be a good fit, and that’s okay. If large industry gatherings feel overwhelming, focus on smaller, more structured events like panel discussions, finance workshops, or alumni meetups.
Virtual networking has also become more accessible, and platforms like LinkedIn, industry Slack groups, and online finance communities can be excellent places to connect without the pressure of in-person interaction. Engaging with finance professionals through online discussions, sharing insights, and commenting on relevant posts can be just as valuable as face-to-face networking.
Prepare Conversation Starters to Avoid Awkward Moments
A big reason networking feels awkward is not knowing what to say. The best way to combat this is by preparing a few conversation starters in advance.
Instead of the generic “What do you do?” consider more engaging openers like:
• “What’s the most interesting deal or project you’ve worked on lately?”
• “How do you see [industry trend] affecting the market?”
• “I saw your recent post on [finance topic]—I’d love to hear more about your thoughts on it.”
Most people enjoy discussing their experiences, so directing the conversation towards their work and insights can make interactions flow more smoothly.
Follow Up and Stay in Touch
Many professionals make the mistake of attending an event, meeting great people, and then never following up. A simple message on LinkedIn after an event, referencing a conversation or article you discussed, can go a long way in keeping a connection warm.
Staying in touch doesn’t have to mean constant messaging it can be as simple as commenting on a LinkedIn post, sending a relevant industry article, or congratulating someone on a career milestone. The best professional relationships are built over time, not in a single conversation.
Make Networking a Habit, Not a One-Time Effort
The best networks are built gradually. If networking feels intimidating, start small engage in online discussions, attend a few events per year, or set a goal to connect with one new person each month.
Consistency is key. Rather than waiting until you need something, maintain relationships so that when opportunities arise, your network is already strong. The more you put yourself out there in manageable, comfortable ways, the less awkward networking will feel over time.
Final Thoughts: Networking in Finance Doesn’t Have to Be Awkward
Networking in finance feels awkward when it’s approached as a forced, transactional task rather than a genuine opportunity to connect. By shifting your focus to long-term relationship-building, choosing networking formats that suit your strengths, and making small but consistent efforts, you can make the process more natural and valuable.
With time, networking can become less about pushing yourself out of your comfort zone and more about expanding your opportunities in a way that feels authentic to you.